Over the years, the beer game has evolved and grown into a larger industry than it once was. Craft beers have taken over the scene, as many people find themselves going to breweries over bars. You can find four packs of some of your favorite IPAs, Berliner Weisse’s, Stouts, and Sours at local package stores. For myself and my good friend, we love to indulge, especially IPAs. Had a bad day at work, IPA…. Had a good day at work, same ideology. One of our favorite pastimes is to chill, shoot the shit, listen to real hip hop and drink a beer. That’s when the idea of becoming business partners went from a thought to a reality.

As close friends that have quite a dynamic relationship, it’s been clear that we should come together and bring our creativity to new heights. The marketing genius that is Jeffrey Chavez mixed with the ingenuity of Julio Muniz, bring a culture shift within the beer realm. We want to “kick in the door” and introduce a new state of mind for beer drinkers and invite a new audience to join us as we ask “can I kick it?!”

As we provide glassware, accessories, clothing, and a new perspective to the craft beer game, we aim to allow a platform for hip hop heads within hop-filled establishments. Our goal is to unite people of all colors and creeds to indulge in a (not sure what word to use) experience with us. There’s nothing better than discussing discourse with people that have all sorts of ways of thinking, especially doing it with Brooklyn’s best rhymes in the background and a cold beer in your hand.

So I hope you plan to join us on this journey of bringing people together and creating a positive space to shoot the shit; no bad energy, please. We aim to collectively allow pallets of all kinds to drink in peace and enjoy brews with bold beats and cold glasses; the coldest. Cheers, spread love, it’s the Brooklyn way.

We invite you to live Hoppy Ever After.